After the tourist has booked their trip to Europe we have the all the necessary user information. Then we market our clients campaigns and offers towards the tourist before and during their trip via channels such as E-mail, SMS, Push-notification, social media, KV banners and many more guidance functions in the Ctrip app. The online platform Ctrip.com has over 85% of the total market share of online bookings. The majority of the tourists traveling from China uses the app for everything from guidance to the most visited attractions, shopping centers, dining, customer reviews to concierge services.
The advertisements profiled are very often relevant for the tourists based on previous user behavior and information accumulated over a long period of time.
Language barriers are often a challenge for Chinese tourists when they are traveling, the Ctrip application simplifies their travel on many levels.